– It’s great to have other skills outside an assigned role. Even though I was responsible for strategy, my background in animation with direction from the Art director, was what gave birth to the brand essence video.
– Reddit, message boards and Facebook groups are great places to find and understand subcultures when you don’t have access to them in person. I also learnt the hard way that you could get kicked out for posting a survey after being invited to a group. You have to gain their trust first.